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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. You have decided to onboard your user data via the Offline Match Integration. You are in the process of determining the record format in the data file.
Which record format from the following options is valid?

A) awytM3DD bk112=25|bk111=M|bk115=2
B) awytM3DD bk112=25%bk111=M%bk115=2
C) awytM3DD bk112=25#bk111= M#bk115=2
D) awytM3DD bk112=25@bk111=M@bk115=2
E) awytM3DD bk112=25~bk111= M~bk115=2
F) awytM3DD bk112=25,bk111=M,bk115=2

2. You want to generate a container to deploy on your mobile website. Identify the two correct ways of configuring the tag from the "Generate Code" dialogue box. (Choose two.)

A) Select "Suppress cache busting" advanced configuration option.
B) Select the "Disable mobile support" advanced configuration option.
C) Click the "Mobile" configuration template.
D) Select "Suppress multiple tagging" advanced configuration option.
E) Select "Allow multiple tagging" and "Use multiple IFrames" advanced configuration options.

3. Your client has an account with Oracle - Maxymiser and they want to configure the app for this platform within the Oracle DMP and ensure that their pricing model allows them to purchase data on a cost per impression basis.
What campaign solution and pricing model must you select?

A) Site optimization | flat fee
B) Media targeting | cost-per-stamp
C) Dynamic creative optimization | flat fee
D) Search | % of spend
E) Email | auction
F) Social | real-time bidding

4. Which of the following is a real world use case for a search campaign?

A) Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.
B) Serve different ads to various demographic groups so that messaging is relevant to the user's persona.
C) Leverage the device-bridging technology to find users across their devices.
D) Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.
E) Ensure customers receive relevant offerings when landing on the site page.

5. You are creating a self-classification rule for a client. Your client wants the rule to correspond to the URL in the rule and for the collected URL to classify the URL of the previous web page from which a link was followed. Given these requirements, what should you select for URL Type and Match Type?

A) Path | Page
B) Encoded | Direct
C) Sub-Domain | Complete
D) Exact | Referrer
E) Phint | URL

Solutions: