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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. A customer acquisition specialist is creating a "Free Trial" offer. To ensure budget is spent effectively, this offer must only be shown to profiles who have never been a customer before. The `customerStatus` attribute on the profile identifies existing customers.
Where should this "non-customer only" rule be configured?

A) In the offer's Eligibility Rules.
B) In the Collection's properties.
C) In the offer's Placement settings.
D) In the Decision's ranking criteria.

2. A channel manager for email is defining how a specific promotional offer should appear when delivered in an email message.
What information is configured within the email "representation" of an offer?

A) The eligibility rules for who can see the offer.
B) The collection that the offer belongs to.
C) The specific content, such as the image URL, click-through URL, and text, that will be rendered in the email.
D) The priority score of the offer compared to other offers.

3. A data analyst is validating a "High-Value Customers" segment. The segment rule is `totalSpend > 500`, and the `totalSpend` attribute is updated by a batch file that runs every 24 hours. The analyst confirms that a new batch file has been successfully ingested, which should add many new customers to the segment.
However, the segment's total count has not yet increased.
Why is there a delay?

A) The segment is a batch segment and will only be re-evaluated on its next scheduled run (typically 24 hours).
B) The journey using the segment needs to be republished to recognize the new members.
C) The segment needs to be manually refreshed from the segment builder UI.
D) The data ingestion to the profile service has a 15-minute delay.

4. A data steward is responsible for ensuring that sensitive customer address data (street, city, state, zip) ingested into a new schema complies with company policy. The policy states this data cannot be used for profiling or personalization without specific consent.
What is the most appropriate action for the steward to take in the schema editor to support this data governance policy?

A) Apply a Data Usage Label (e.g., C5 - No Profiling) to the relevant fields in the schema.
B) Remove the fields from the schema and store them in a separate system.
C) Set the entire schema to be read-only.
D) Encrypt the fields in the schema.

5. A lead email developer is tasked with creating a reusable, centrally-managed header component. This header needs to be used across dozens of email templates to ensure brand consistency and reduce future development time. The header contains the company logo, navigation links, and some personalization logic.
What is the most efficient way to build and manage this reusable component?

A) Take a screenshot of the header and insert it as an image.
B) Save the header as a Content Template.
C) Create the header in one email, then copy and paste the HTML into each new email.
D) Create the header as a Fragment.

Solutions: