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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

Question 1

What 3 options are available to create a template in the marketing cloud? (Choose 3)

A. Paste HTML
B. Mobile Template Editor
C. Content Builder
D. Template Editor

Question 2

Select three (3) best practices for interacting with potential and active subscribers?

A. Follow the CAN SPAM Law
B. Make unsubscribing easy
C. Always make email opt in required
D. Only use the email address offered
E. Make unsubscribing easy, no more than 4 clicks

Question 3

Which action will the Validate tool complete when initiated?

A. Ensure subscribers status at the time of send is Subscribed or Bounced
B. Ensure subscribers have not unsubscribed or are undeliverable
C. Identify phrases like "click here" or "Free!" that could be marked as spam
D. Confirm that each content area specified in the dynamic content rules exists

Question 4

Select three true statements about Content Detective?

A. Offers resolutions
B. Does not scan HTML code
C. Will remove invalid email address
D. Scans subject line and email body for spam triggers

Question 5

Northern Trail Outfitters' marketing team includes the nearest store to customers in the template of its emails. This data extension only needs to be updated when store information changes, such as when a new store opens or a store closes.
How can this be achieved?

A. Create an automation to begin when Information changes on a store object using a workflow rule.
B. Create a scheduled automation to import the file on a recurring basis with store information.
C. Create a file drop automation to initiate when the store's data extension is updated via import.
D. Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP.

Solutions: