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Salesforce MC-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Platform Setup & Governance	13%	- Domain authentication and authorization 1. Domain authorization 2. Branded and authenticated email delivery 3. Self-service domain authentication - Marketing Cloud Next environment setup 1. Permission sets 2. Core Org Edition requirements 3. Marketing Data Kit installation 4. Data 360 provisioning - Business Units and governance 1. Roles and Enhanced CMS Workspaces 2. Business Unit requirements 3. Content and user governance
Agentforce & AI Innovation	11%	- Predictive AI 1. Selecting appropriate predictive AI features - Conversational messaging 1. Customer engagement 2. Ongoing interactions across messaging channels 3. Response handling - Marketing agents 1. Automated campaign creation 2. Content generation 3. Audience segmentation
Consent	13%	- Consent management concepts 1. Consent and compliance requirements 2. Consent in customer engagement - Consent collection 1. Consent banners on external pages 2. Consent banners on marketing landing pages - Consent data model 1. Platform consent objects 2. Consent preference records - Consent record management 1. Creating consent records 2. Managing and updating consent records
Data Modeling, Identity Resolution & Segmentation	25%	- Consumption and entitlements 1. Data 360 consumption-based entitlements 2. Marketing automation consumption 3. Platform usage optimization - Data 360 data model 1. Customer data activation 2. Connecting and harmonizing customer data 3. Data objects and Data Model Objects - Identity Resolution 1. Linking multiple data sources 2. Identity Resolution configuration 3. Unified customer profiles - CRM data ingestion and activation 1. CRM objects and records 2. Actionable Lists 3. Audience segmentation and activation 4. Content personalization using CRM data
Analytics & Performance Insights	8%	- Reporting and analytics 1. Pre-built dashboards 2. Matching dashboards to reporting requirements - Marketing data and insights 1. Marketing performance insights 2. Surfacing marketing data across Salesforce
Campaign Design, Flow Orchestration & Content	30%	- Personalization 1. Handlebars 2. Merge fields 3. Repeaters 4. Content variations 5. AMPscript - Personalized messaging data 1. Adding customer data to messaging content 2. Selecting appropriate data sources - Activation templates 1. Contact point value selection 2. Activation template configuration - Flow orchestration 1. Flow types 2. Flow elements and logic 3. Trigger conditions 4. Flow configuration settings 5. Automated business processes and messaging - Landing pages 1. Landing page components 2. Landing page configuration

Salesforce Certified Marketing Cloud Next Consultant Sample Questions:

Question #1

Northern Trail Outfitters wants to build a promotional email. The email must display a personalized subject line based on the recipient's preferred language (stored as a field on the Contact), and show a dynamically repeated list of recommended products from a related custom data model object (DMO). The audience is a segment of Unified Individuals.
Which combination of personalization features should the Marketing Cloud Next Consultant configure?

A. Use a merge field from the Data Graph for the subject line, and a Repeater block linked to the Data Graph for the product list.
B. Use a variation for the subject line, and a Repeater block linked to the Data Graph for the product list.
C. Use a content variation on the email for each language, and an AMPscript reading from a marketing object for the product list.

Reveal Solution Discussion 0

Correct Answer: B 🗳️