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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. The IABC Code of Ethics serves as a guide to making consistent, responsible, ethical, and:

A) strategic content in all our communications.
B) accurate graphics in all our communications.
C) procedural instructions in all our communications.
D) legal choices in all our communications.

2. What is the MOST effective method of reputation risk management?

A) Establishing partnerships
B) Scenario planning
C) Communication transparency
D) Honesty and candor

3. A communication manager for a chemical company learns during a casual lunch conversation with an operations manager that the company accidentally harmed the environment because of an accident and is not following its internal code of good conduct and transparency to stakeholders. Which response is the MOST ethical?

A) The communication manager should speak to company leaders about a proposed action plan regarding the accident and lack of transparency, and should also contact the company's ethics department about the situation.
B) The communication manager should urge leadership to stop accidents that harm the environment, and in doing so, has performed his or her ethical duty and can ensure that the information does not get out to media and other parties that could harm the company's reputation.
C) The communication manager could infer that the lack of communications and transparency indicates a cover-up and look for a way to discretely take the story to the media.
D) After speaking with leaders about the company's unethical handling of the accident, the communication manager should resign and might consider anonymously leaking the information to a regulatory agency.

4. Which three steps ensure realistic goals and outcomes in a corporate social responsibility plan?

A) Draft corporate values, identify action items, and assign tasks.
B) Set goals, get internal buy-in, and develop action plan.
C) CEO announcement, identify partners, and approve budget.
D) Corporate self-assessment, determine priorities, and establish a values statement.

5. A mid-size organization of about 10,000 employees is looking to revamp how they conduct internal communication. The employees are spread out in many different cities and approximately 70% of them do not work at a desk with a computer. Which of the following would NOT be recommended as an initial step to take in developing a business case proposing a new direction for internal communication?

A) Conduct internal focus groups and/or surveys with employees to understand their challenges and preferences for receiving and responding to company information.
B) Define the differences among employees when it comes to demographics, communication preferences, technology, and work environment.
C) Evaluate the latest tools and technologies available to support internal communication.
D) Have a series of one-on-one conversations with other communication executives in companies of similar size and challenges.

Solutions: