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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. What are the key technology requirements for effective cross-channel, interactive, marketing?

A) Web browser, mobile applications, social platform, data mining.
B) Customer awareness, central decisioning, cross-channel execution, enterprise marketing operations.
C) eCommerce, POS, kiosk, call center.
D) Unica, Coremetrics, SPSS, Cognos.

2. While they each can be deployed to support other non-IBM platforms, what is the key synergy in a joint WebSphere Commerce and Coremetrics deployment?

A) Recognized best of breed web analytics and 1:1 marketing.
B) Rapid time to value, based on pre-integration and common marketing constructs.
C) Support for social networks, affiliates, and content aggregators.
D) Recognized best of breed customer interaction platform.

3. Which of the following Smarter Commerce Offerings is a core part of delivering a customer
buy-online, pick-up in store (BOPIS) capability?

A) Logistics Management.
B) Social Analytics.
C) Customer Self Service.
D) Distributed Order Management.

4. Smarter Commerce is focused on which of the following 3 dimensions with respect to the customer?

A) Customer returns, customer purchases, customer order changes.
B) Customer insight, customer value strategy, customer & partner engagement.
C) Customer potential, customer transaction capture, customer fulfillment.
D) Customer demographics, customer geography, customer affluence.

5. Of the choices below, which is one of the top reasons companies fail to do cross-channel, interactive, marketing with their customers?

A) Uncertain ROI.
B) Existing systems and data are too disparate.
C) Cost is too high.
D) They feel interactive marketing is not appropriate for their business.

Solutions: