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• Budgets and bidding
• Keyword targeting
• Measurement and optimization
• Performance, profitability, and growth
• Introduction to AdWords
• Account management
• Campaign and ad group management
• Managing multiple accounts
• Ad formats
• Language & location targeting

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Introduction to AdWords Fundamentals Exam

In general, organizations issue certifications for deserving people who have demonstrated their knowledge and competence in a system or solution. The certification of people is a way to establish a bar and create a standard to identify people who can be classified as experts in their field.

Google started with Google Advertising Professionals. He was replaced by Google AdWords certification in 2010 after making changes to the program. In 2013, the program was replaced by Google AdWords partners.

Any person or agency can subscribe to the Google AdWords partner program. To be a certified AdWords professional, a person must pass the basic exam and at least one advanced/specialized exam.

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