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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Ben is creating a Google AdWords campaign for his carpentry business. He's using the keyword tools to generate keywords for his account, but would like a method to create a keyword list, based on a webpage that lists all of his services. Is this possible with Google AdWords?

A) No, the Keyword Tool can only recommend keywords based on the keywords the account owner enters.
B) Yes, Ben should use the Keyword Tool's website content option.
C) Yes, Ben should use the Opportunities tab, and then click generate based on domain option .
D) Yes, Ben should use the Keyword Tool's generate keywords on destination URL option.

2. You are working with your client to optimize their Google AdWords ad. Which targeting tool can you use, to predict the average cost-per-click for your keywords?

A) Traffic Estimator
B) Keyword tool
C) Search Terms Report
D) Placement tool

3. Which of the following statements is true about CPM ads in the Google Content Network?

A) CPM ads require text only in the Google Content Network.
B) CPM ads always occupy the entire ad space on a web page in the Google Content Network.
C) CPM ads are not allowed in the Google Content Network.
D) CPM ads require prepayment to participate in the Google Content Network.

4. Which of the following strategies is used by Google to help prevent irrelevant clicks on your ads?

A) Work with ISPs and telecom companies to improve IP address information.
B) Work with lobby government to improve IP address information.
C) Display the IP address of irrelevant clicks.
D) Display the name of your targeted region below your ad text.

5. Which of the following matches eliminates the searched phrases?

A) Broad match
B) Phrase match
C) Negative match
D) Exact match

Solutions: