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Google Display Exam Practice Test Sample Questions:

1. You are a Google AdWords consultant to your client. You are showing them how the Keyword Tool
works and the four options for keywords this tool can utilize. Which one of the following is NOT a
feature of the keyword tool?

A) Find additional keywords based on your existing keywords.
B) Find negative keywords based on existing keywords.
C) Find negative keywords based on irrelevant placement sites.
D) Find additional keywords based on competitor's ads.

2. Brad is managing an SEO effort for his company, which also includes Google AdWords placements. His company offers services in the US and in Europe. Brad would like to make certain the Google AdWords ads appear in English, French, and German. Which one of the following is the best approach Brad should take to make certain his ads appear in the appropriate languages?

A) Brad will need to create a separate campaign for each language and target the best location for the ad.
B) Brad doesn't need to do anything. Google AdWords will translate the ads for him when users from these different countries trigger the ad to be displayed.
C) Brad will first need to identify the locations for the ads and then Google will translate the ads when users from the different countries trigger the ad to be displayed.
D) Brad will need to create a separate campaign for each language.

3. Allen is managing ads for his company and he'd like to include the ads in the Google Content Network. Where does Allen configure automatic placements of ads in the Google Content Network for his campaigns?

A) Allen will select "Relevant pages across the entire network" in the "Ad Settings" section on his "Settings" tab.
B) Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Settings" tab.
C) Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Opportunities" tab.
D) Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Networks" tab.

4. Henry has created a video that he'd like to include in the Google Content Network. His video is a demonstration of a product that he sells on his website. With this type of content, what type of video advertising is Henry interested in using in the Google Content Network?

A) Click-to-play video ad
B) Overlay video ad
C) Video placement ad
D) In-stream video ad

5. Consider an advertiser that is trying to sell more coffee beans. The advertiser has identified
keywords for the ad groups: gourmet coffee beans, organic coffee beans, and French roast beans. Which keyword wouldn't be a good choice to include in the ad group gourmet coffee beans?

A) French roast coffee beans
B) Gourmet coffee
C) Specialty coffee
D) Gourmet coffee beans

Solutions: