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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Sitemap | 18% | - Unified customer profile building - Catalog and page mapping - Web SDK implementation - Content zones configuration - Sitemap design and best practices |
| Einstein Capabilities | 10% | - Einstein recipes overview and usage - Ingredients configuration and application |
| Setup & Administration | 6% | - User attributes management - Identity system configuration - Platform configuration and setup procedures |
| Activation | 18% | - Campaign creation and execution - Campaign optimization and measurement - A/B testing setup and analysis - Mobile and server-side campaigns - Open-time email campaigns |
| Data Integration | 14% | - Data flow management within and outside the platform - Salesforce Connector integration - ETL feed system implementation - Event API usage and configuration |
| Solution Overview | 16% | - Product terminology and core implementation components - Real-time interaction management use cases - Definition and business value of Marketing Cloud Personalization |
| Segmentation | 18% | - Segment performance reporting and analytics - Segment rules, filters and goals configuration - Segment export and integration with Journey Builder - Segment creation and management |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
Question 1
What qualifies a web visitor to see any experience of a web campaign?
A. Einstein Recipe Ingredients
B. Email campaign rules
C. Einstein Next Best Action
D. Campaign tracking rules
Question 2
How often does interaction studio poll the sftp for new files for ingestion?
A. Immediately
B. Daily
C. Every 15 minutes
D. Hourly
Question 3
What two features of interaction studio can be used in an open-time email campaign?
A. Survey
B. Attribute
C. Recipe
D. Promotion
Question 4
How many total global goals and filters can you define for your dataset in Marketing Cloud Personalization?
A. 64 total between filters and goals
B. 300 total between filters and goals
C. Unlimited
D. 25 filters and 25 goals
Question 5
Which two components does a user need to configure in Marketing Cloud Personalization to display Einstein product recommendations via the Marketing Cloud Personalization Connector for Sales and Service Cloud?
A. Einstein Decisions
B. Promotions
C. Einstein Recipes
D. Catalog Items
Solutions:
| Question 1 Answer: D | Question 2 Answer: C | Question 3 Answer: C,D | Question 4 Answer: A | Question 5 Answer: C,D |
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Hardy 
Lesley 
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Baron 
Hilda 
Alva 
Cara 
Virgil 
Frances 
Edgar 
Donna 
Lindsay 
