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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Section	Objectives
Analytics, Reporting, and Optimization	- Optimization and troubleshooting 1. Deliverability troubleshooting 2. Campaign optimization techniques - Tracking and reporting 1. Reporting tools and dashboards 2. Email performance metrics (opens, clicks, bounces)
Subscriber and Data Management	- Contact Builder and data architecture 1. Data model design and contact relationships 2. Data extensions and data import processes - List and data management 1. Data hygiene and governance 2. Subscriber lists and segmentation concepts
Compliance and Security	- Privacy and regulatory compliance 1. Subscription and consent management 2. CAN-SPAM and GDPR concepts - Security and access control 1. Data security best practices 2. User roles and permissions
Email Marketing Operations	- Email Studio setup and configuration 1. Email send classifications and sender authentication 2. Deliverability basics and sender reputation - Content and campaign execution 1. Email content creation and personalization 2. Send scheduling and execution workflows
Automation and Journeys	- Automation Studio 1. Automation workflows and activities 2. Triggered and scheduled automations - Journey Builder fundamentals 1. Basic journey orchestration concepts 2. Entry sources and journey configuration

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

Question #1

An email manager was anticipating a test email to arrive in their inbox.
Where in Email Studio should the Marketing Cloud admin look to determine if the test deployed?

A. My Reports > Administrator Reports > Email Send Report
B. My Tracking > Test Send Emails
C. My Tracking > A/B Testing
D. My Reports > Administrator Reports > Email Sends By User

Reveal Solution Discussion 0

Correct Answer: B 🗳️